Our Ethos

It’s difficult to find a group where you can relax, breathe and just be yourself.

And this is why Hustle Club was born.

We encourage a culture of honesty, authenticity, self care and support both in our online community and face to face meet-ups. So if you’re looking for a network that doesn’t claim to have it all figured out, we’re your tribe.



Meet Kate



When founder Kate Whillock transitioned from a 9 to 5 to her own coaching business in 2017, she quickly discovered that the biggest thing missing from her new life was a 'workfam' who understood the ups and downs of building a business.

The stress of going it alone also started to effect her health. Having lived an active lifestyle for many years she suddenly struggled to prioritise self care over work, and discovered that burnout was a very real thing. Anxiety, fatigue and poor health started to take it’s toll, meaning that she had less energy to drive her business forward (and less money coming in).

But when Kate found balance again, everything changed. Not only did her energy and productivity increase, but she also became a better entrepreneur. Because she gave herself permission to step away from work for a few minutes every day and recharge.

A fully qualified personal trainer, Kate’s mission through Hustle Club is to help busy business owners avoid the compound effects of stress in the easiest way possible. She also wants to encourage more conversations about mental health in the workplace, and foster a community where people talk about the good times as well as the bad.